Terneuzen, The Netherlands – 17 April 2025
Omniboost, the one data unification platform that enables them all, is proud to announce its new global partnership with Choice Hotels International as an officially approved vendor for the Choice Advantage property management system (PMS). This milestone expands Omniboost’s footprint across the hospitality landscape, empowering Choice properties with seamless financial integration and powerful data insights through next-generation connectivity.
As part of this partnership, Omniboost now enables data synchronization between Choice Advantage—as well as other approved PMS systems—and a wide range of ERP platforms. This allows Choice properties to streamline financial operations, eliminate manual processes, and access intelligent business insights via automated data flows and customizable dashboards.
This announcement builds on Omniboost’s proven success supporting over 100 Choice properties, including those within the Cambria Hotels and Ascend Hotel Collection brands, where integrations between Toast POS and SkyTouch PMS have already delivered measurable operational benefits. With the addition of Choice Advantage to Omniboost’s unification platform, the opportunity for holistic, scalable data connectivity across the Choice ecosystem has never been greater.
“This is more than just a new integration—it’s a major leap forward in how hospitality businesses manage and leverage their data,” said Kees Zorge, Founder and CEO of Omniboost. “We’re excited to bring the power of unified data to Choice properties worldwide, helping operators make smarter decisions, drive efficiency, and unlock new levels of performance.”
With a focus on eliminating data silos, Omniboost provides real-time connectivity between key business systems—including POS, PMS, and accounting platforms—so that hospitality businesses can operate with clarity, speed, and confidence.
Choice Advantage is the proprietary, cloud-based property management system developed by Choice Hotels International. Designed to meet the operational needs of hotels of all sizes, Choice Advantage offers centralized control over reservations, rates, availability, housekeeping, guest profiles, and reporting. As a scalable and user-friendly solution, it enables hotel operators to streamline workflows, improve guest service, and drive operational efficiency across the Choice portfolio.
Omniboost is a global leader in financial data integration and automation for the hospitality industry. By connecting systems such as POS, PMS, and ERP, Omniboost helps hotels and restaurants automate workflows, reduce errors, and gain real-time insights—all from a centralized platform. Omniboost, the one data unification platform that enables them all.
